Att wireless stores download#

Advertising is part of Apple’s “services” revenue category (alongside subscriptions like Apple TV+), which is its fastest-growing and second-most lucrative category behind the iPhone itself.

Att wireless stores download#

But because the App Store is the only way to download new apps, Apple has a captive audience and owns the only channel through which advertisers are guaranteed to reach iOS users.

Apple still lets users opt-out of “personalization” on its own apps (it claims opt-outs don’t significantly affect App Store conversions, anyway).

Why are App Store ads so powerful?Apple is an appealing advertising partner because of its large captive audience, and because its platforms aren’t affected by ATT the way others’ are. But they will still be “relevant” to the app on display, so competitors will almost certainly still appear on each other’s pages.

These can’t be directly targeted- Twitter, for example, couldn’t pay to have its ad placed on Facebook’s download page.

These ads will appear at the bottom of the download page, below other apps by the same developer and above recommendations for related apps.

Additionally, a new ad placement will be available on the download pages of apps themselves.The Today page is the first thing users see when they open the App Store, which will make it a valuable space for Apple. Apple is adding another advertising slot to the Today page, directly underneath the existing space.